Significance of Advertising

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Advertising plays a very important role in today’s age where there is a lot of competition. Advertising is one thing that has become a requirement for everybody in today’s day to day life, be it the customer-producer or the traders. Advertising is an important part. Below are the points that showcase how and where is advertising important:

1. Advertising is important for the customers

Just visualize a television or a newspaper or a radio channel or any malls and shops without an advertisement! No one can any day visualize this. Advertising plays a very vital role in customer’s life. Customers are the people who purchase the product only after they are notified that the products are available in the market. If the product is not promoted, no customer will come to know what products are offered and will not buy the product even if the product was for their benefit. Advertising also helps people find the most appropriate products for themselves and their family. When they come to know about the variety of products, they are able to compare the products and buy so that they get what they want after spending their valuable money. Thus, advertising is significant for the customers.

2. Advertising is important for the seller and companies producing the products

Yes, advertising plays a very vital role for the producers and the sellers of the products, because

  • Advertising helps to increase sales
  • Advertising helps producers or the companies to know their strong competitors and plan accordingly to be the best.
  • If any company wants to introduce or launch a new product in the market, advertising will make a ground for the product. Advertising helps creates awareness about the new product so that the consumers come and checkout product.
  • Advertising helps creating goodwill for the company and gains customer loyalty along with brand awareness.
  • The demand for the product rises with the help of advertising and demand and supply become a never ending process.

3. Advertising is important for the society

Advertising helps to educate people of the society. There are some social issues also which advertising deals with likegirl child killing, smoking, family planning, child labour, liquor consumption, etc. thus, advertising plays a very significant role in society.

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