Understanding Use Of Signage At An Event

14 July 2019,By BrandMe Advertising

Signage Advertising

Signage is used to attract attention. Each sign at an event works wonders in catching visitors’ attention from a simple direction signage to a welcome signage. Signage are used for getting better attendance at an event, by placing them strategically at a location with good visibility, before your event day arrives and spread a word. Signage are used for building legitimacy and credibility by a signage company in Dubai . Signs should be creative along with attractive to promote your event. It’s always recommended to place your logo, visibly evident to spread brand awareness. Your event title also should be placed in a way it looks very attractive.


One can also take advantage of signage to showcase advertisers and sponsors, so as to give your sponsors the visibility they are seeking for. One can also highlight their social media presence and ask people to connect with them on social media, via posting with a hashtag, following your social media accounts. It’s a great way to build a community of people online, via social media tagging and posting with hashtags. They can also share their experience about your event on your social media accounts. It’s good to mention your social media logos on your signage. The success of your event can also be measure with the response of your audience on social media. We very well know the importance of signage at an event, now it’s important to take help from a professional outdoor advertising agency in Dubai to get it right!


Signage help in promoting the go green cause as one can save quite a huge amount of paper, which could be used in traditional medium of promotion. One can install a signage anywhere to display their graphics, and it need to be limited to just walls. People use trees to install their signage. It completely depends on the location you chose for your event. Using signage is extremely flexible as it can be installed on contoured, flat or textured surfaces at all indoor and outdoor facilities. It’s recommended to use big visuals for big boards as these are visible from a long distance. These visuals are very attractive and make your ad stand out. People install signage at areas where footfall is high like elevators, escalators, stairwells as it can work as an impressive branding opportunity.


Graphics play a very important role at an event. No matter how much you spend on your signage, if your graphics are not attractive, your purpose isn’t solved. Get help from professional designers to ensure the right use of fonts and sizes, to make your graphics fit for your signage. Your graphics and your signage need to sync with each other. Your design reflects the quality of your brand. A good design can be very effective in creating a good impression among your viewers, making your brand look more credible and legitimate.


Before opting for a signage, identifying the location of your signage is a must. Based on your location, one can decide the kind of signage to be used. One also needs to define the purpose of the signage before finalizing it. Signage can make your brand visually appealing. Using signage at your brand’s event can make all the more difference.



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